5 attempts of drone food delivery
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Food delivery business can be very profitable, but not necessarily fun. Customer orders, meal gets prepared, courier guy fetches it, delivers it to your doorstep and walks away, tens of times a day (just think of Fry and Futurama).
It became so commonplace and glamorous almost as a public transport ride. But, entrepreneurs keep on trying to reinvent the whole thing, and to bring something interesting in the mix. That is where drones kick in. Several attempts have been made so far, to deliver food using a UAV as a delivery platform. Some of them have been fake, some genuine, but all of them were cool enough to hit the headlines, and proved to be excellent marketing tool.
So, let’s see what airborne food delivery attempts we have so far:
One of the first to play with the notion of aerial food delivery, was Tacocopter. Tacocopter idea is built around some of the most prominent touchstones of modern America: fast food, smartphone apps, robots and laziness. You use a smartphone app to order a taco, which is then delivered to you by a drone. There is ofcourse, a small issue of FAA prohibiting commercial use of UAV. Also, usual problems of drone delivery such as navigation, sense&avoid etc. are persistent, so no taco raining from the sky any time soon in US of A. Maybe in Mexico though…
2. Burrito Bomber
Early adopter of the Tacocopter idea was Darwin Aerospace with their Burrito Bomber project. They used a fixed wing UAV, a very unorthodox choice, and instead of handing the food to you it was parachuting it. The whole process worked something like this:
- You connect to the Burrito Bomber web-app and order a burrito. Your smartphone sends your current location to the server, which generates a waypoint file compatible with the drone’s autopilot.
- Waypoint file is then uploaded to the drone and burrito is loaded to custom made Burrito Delivery Tube
- The drone flies to your location and releases the Burrito Delivery Tube. The burrito parachutes down to you and the drone flies itself home
As you can guess, the concept of food bombing didn’t appeal to FAA, so no flying carne asada either.
3. Sushi Flying Waiter
It is not actually called Sushi Flying Waiter but iTray. London restaurant Yo!Sushi introduced the iTray during summer 2013. In essence, a Parrot AR Drone 2.0 with an attached food tray was piloted by staff and delivering rice sushi burgers to customers sitting in front of the venue. Doesn’t look very stable though, and hopefully there will be no wasabi in customers laps. But with a lot of dedication, little bit of know-how and blade protection this could become a viable concept. Just like sushi conveyor belt did.
4. Pizza drone delivery
Where to start with this one? First it was UK based Domino’s pizzeria with the DomiCopter, delivering two pepperoni pizzas in 2013. Then there was Francesco’s pizzeria in Mumbai doing the same thing (ok, not the same, it was not pepperoni pizza). This is rumored to be a fake, as the pizza crate was empty. And then there was this week’s entry, a Russian active sales guy, ordering drone pizza delivery in northern Russian city of Syktyvkar. This video will be featured here as it has coolest music by far.
5. Beer Chopper
Beer is food, alright. If you ever had a two pints of wheat ale, you know how filling that can be. If you haven’t, well, you should. Anyway, beer chopper was a brainchild of Lakemaid Brewery in Minnesota, as it wanted to provide ice fishermen with a fresh cold beer, while they are on the lake. Cool idea, but it will have to wait for a while, until FAA decides what to do with commercial drones. On the other end of the world, in South Africa, OppiKoppi festival goers had a chance to see OppiKoppi Beer Drone Tech parachuting the beer as ordered. No need to stand in the long queue to have your beer thirst quenched, just use your smartphone and watch your head.
Coke delivery in Singapore wasn’t included intentionally. Coke is not food, though it does make you fat.